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Felicia Wu
Felicia Wu

916 Followers

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What’s wrong with content design advocacy & how can we remedy it

I had the honor to be one of the speakers at Lead with Tempo, the first conference focused on content design leadership. Watch the video or read the transcript here. Hi! One of the dominant narratives in our industry…

Content Design

10 min read

Content Design

10 min read


Published in

UX Collective

·Pinned

Content Design can take you places where UX Writing can’t

From the lenses of product design and career development. — I’ve worked in every nook and cranny of software user interfaces and led teams of product writers at a technology conglomerate, at an AI company, and now at a Fintech company. Although organizational structures and cultures varied when I started in each company, one common theme played out: people came…

Ux Writing

8 min read

Content Design can take you places where UX Writing can’t
Content Design can take you places where UX Writing can’t
Ux Writing

8 min read


Published in

UX Collective

·Updated Apr 28

My first layoff was the best thing that happened to my career

I expect the recent layoff to be no different. Here’s the approach I’m taking for the best that’s yet to come. — I, along with thousands of others, was impacted by Meta’s layoffs last week. This is the second time I experienced a layoff. The first time happened in 2014 when 40% of my organization at Cisco was cut. Cisco had been conducting layoffs every year for a number of years prior…

Content Design

7 min read

My first layoff was the best thing that could happen to my career
My first layoff was the best thing that could happen to my career
Content Design

7 min read


Published in

UX Collective

·Dec 5, 2018

Designers and writers should co-design product experiences

Here’s why, and how. — I attended Confab Central in Minneapolis 6 months ago. During the three-day content strategy conference, I heard many powerful ideas, including this one. In her talk, “Words and the design process,” Biz Sanford from Shopify demonstrated how “content first” was done at her company. …

Ux Writing

8 min read

Designers and writers should co-design product experiences
Designers and writers should co-design product experiences
Ux Writing

8 min read


Mar 7, 2018

Content Strategy at Clover

Our story of building a content culture — It’s been nine months since I joined Clover as the content strategy manager. A baby could be born after all this time! As I reflect on this not-so-new job and how far content strategy has advanced in this company, I can’t imagine being anywhere else. …

Content Strategy

5 min read

Content Strategy at Clover
Content Strategy at Clover
Content Strategy

5 min read

Felicia Wu

Felicia Wu

916 Followers

Product content design leader. Lover of words and great stories.

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